Product Management is an ever-growing field, and one of the most in-demand fields in the business world right now.
Today, many companies rely on Product Managers to help them manage the entire Product Management lifecycle.
We’ve created this mini-guide to introduce the field of Product Management and identify how you can become a Product Manager in a few steps.
What is Product Management?
Product Management is an interesting field, where companies create and sell products that customers want. At its core, Product Management means overseeing every stage of a product’s life — when that product is researched, created, designed, sold and eventually removed from the market.
As a Product Manager, you’ll help companies create and release products that make customers’ lives easier. Your individual responsibilities will vary, depending on factors like your employer and their industry.
All Product Managers oversee the development of products from start to finish.
Why are Product Managers so important?
Product Managers are the ones ultimately responsible for the success or failure of a product.
They are the ones who define the long-term vision, direction and execution of each product. They also outline timelines for product development. Product Managers should use their knowledge of their company’s goals, in order to create products that best serve customer needs.
Without Product Managers, most products would never make it to the public.
How do I become a Product Manager?
There is no right or wrong path to becoming a Product Manager.
Product Managers come from various backgrounds. For example, you might have a background in communications, marketing, engineering, sales or a completely different field. Product Managers often have different backgrounds, but most share the same love for product design and sales.
Here are five steps that can help you become a top-tier